Website + brand redesign for a digital marketing agency.
Employment, May 2020 - Aug. 2020
Because sma2z’s previous website was dated and in need of a revamping, I managed it’s complete redesign. I started by reimagining their logo and updating their overall branding to be more minimalistic and professional. Then, I used this updated visual identity to inform the redesign of the site. My goal for the final product was for it to feel easily navigable, immersive, modern, and communicate trust and professionalism. The completed site can be seen at sma2z.com.
This was smA2Z’s original website and my notes on how it could be improved.
Refreshed. Clean. Interactive.
These are the feelings I wanted the new smA2Z brand and website to invoke. My goal was to create a visual identity that was both fun and professional. I achieved this by incorporating elements of interactivity on the website and rewording some of the content to be more casual. I altered the color scheme to a deep navy blue highlighted with neon green in order to keep the brand feeling both credible and modern. I also designed a new logo that was more minimalistic and incorporated the new colors.
