Creative direction for a student-run magazine.
Leadership Position, Jan. 2020 - Present
Haute Magazine is the University of Southern California's art, fashion and culture publication. Each semester a team of student writers, photographers, visual designers and marketers come together to create a 300 page issue centered around a theme. I initially served on Haute’s executive board as Director of Content, meaning that I curated and designed all digital content and promotional materials for the magazine. In February 2020 I took on the Director of Visual Design board position, meaning that I managed a team of 25 designers and oversee the design of all spreads within the magazine. In January 2022, I became Creative Director. Now I manage an executive team of 8 and a staff of 50 (including writers, designers, and photographers). I oversee the design of all digital spreads, print materials, and social assets. Below is Haute Magazine’s Spring 2022 Issue titled “Opulence”, Fall 2021 Issue titled “On The Edge”, and Spring 2020 Issue titled “Dream State” - all of which I oversaw all spread designs:
“Opulence”
Enveloped in luster and grace, Opulence is the product of our exploration of extravagant wealth and influence in all senses. From redressing the American Dream to criticizing the overexertion of wealth, we sought to examine the positives and perils of themes such as but not limited to beauty, escapism, superficiality, and materialism. By joining us as we peer through luxury’s glimmering mirage, we hope you see yourself within the reflection of what it means to be truly opulent.
“On The Edge”
Welcome to our experimental, alternative issue inspired by the DIY zine culture of the 90’s. Emerging from our Spring 2021 issue, “Dream State,” plunge into a dark, grungy, and heavily stylized world of student and professional work that pays homage to punk subcultures. Get on the edge of your seat.
“Dream State”
2020 was a year colored by grief, outrage, uncertainty, and a devastating amount of loss. Amidst these tribulations, we searched for relief from the seemingly never-ending news cycle and painful isolation we all found ourselves facing. Some of us found solace in our imaginations, dreaming of realities far removed from our current one. Dream State is the amalgamation of these dreams, these desires to reimagine oppressive systems and societies wrought by devastation.
Future Shock Teaser
This is a promotional video I made that teased the launch of “Future Shock” - Haute Magazine’s Spring 2020 issue.
Below are Instagram campaigns I’ve designed throughout the time I’ve worked for Haute. The final products of all of these campaigns can be seen live on Haute’s instagram: @hauteusc
Row of Instagram posts made for a fashion show collaboration between 2 USC organizations - the Fashion Industry Association (FIA) and Haute. Both organizations have very distinct and different visual styles, so for this campaign I wanted to find a way to merge them seamlessly. Haute's style is more orderly and refined while FIA's is colorful and retro. In order to blend them I stripped three images down to B&W (Haute's brand colors) and then brought out FIA's red to add one pop of color.
Series of Instagram stories made to promote "Future Shock" features.
Series of Instagram stories made to promote Haute's "Future Shock" merchandise collection.
Instagram campaign designed to promote the release of "Future Shock" (Haute Magazine's Spring 2020 issue). In order to reflect the bright and colorful vibe of "Future Shock" I arranged images in color order, and created a rainbow gradient for the Instagram feed.
Posters designed to advertise the release of "Future Shock" (Haute Magazine's Spring 2020 issue)
Instagram campaign designed in order to promote the launch of "Future Shock" (Haute Magazine's Spring 2020 issue). For this campaign, I went with a tiled feed where every other post features photography from "Future Shock" and hidden behind these is a B&W image of the issue's cover. At the end of the 4-week campaign, the full cover was revealed in color through a row of posts.
Instagram Stories campaign made to promote the release of Haute Radio episodes. The story designs are meant to be reminiscent of Spotify's App UI.
Multimedia Instagram campaign made to promote "Remember This" (Haute Magazine's Fall 2020 issue). This campaign combines image, video, and seamless swipe to create an engaging experience for viewers. Check out the final product on Haute's instagram @hauteusc!